It’s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new rules of branding your hospitality business on the Web have a lot less to do with presentation, and a lot more to do with interaction.

In order to bring you up to speed, Inc.com has compiled nine of the most innovative and ingenious tips from articles, guides, and interviews in Inc. and Inc.com over the past year. These are the new rules of branding online.

1. Don’t just start the conversation

2. Either keep your personal brand out of it…

3. …or dive in and make all the headlines you can.

4. Don’t favor edge over consistency.

5. Be persistent in finding and targeting your niche.

6. Excel at telling your customers “About Us.”

7. Fully integrate social media into your site.

8. Monitor your brand’s reputation, and be ready to respond.

9. Showcase your best work.

Source: HotelMarketing.com

HT Editor