Korean Air has become the official sponsor of the 17th Asian Games to be held in Incheon in September 2014.

The carrier signed the MOU to officially sponsor the 2014 Incheon Asian Games at the Olympic Council of Asia (OCA) advisory board meeting in Bangkok, Thailand earlier.

Present were chairman and chief executive of the Hanjin Group, Yang Ho Cho; president of OCA, Sheikh Ahmad Al Fahad Al Sabah; and president of the organising committee of the 2014 Incheon Asian Games, Yong-soo Kim.

Korean Air, as the official and highest-ranking sponsor, the ‘Prestige Partner’ of the Games, will underwrite air tickets, luggage and most areas related to air transport as well as participate in the construction of Wang San Marina which will be used during the games.

Hanjin group will also give its full support and construct a brand new hotel to accommodate participating squads.

Korean Air chairman Cho’s goal to improve the level of Asian sports has led him to lend his and his airline’s support to the 2014 Incheon Asian Games.

Cho’s passion for sports is well known.

He successfully lead the winning bid committee for the 2018 Pyeong Chang Olympics in Korea, and is the only Asian on Prince Albert of Monaco’s Peace and Sports foundation.

Cho is now working as an advisor to the 2014 Incheon Asian Games organising committee, and foresees that the 2014 event will promote tourism in his country and contribute to the Korean economy.

Korean Air is considered the World’s Most Innovative Airline by the World Travel Awards.

Source: Breaking Travel News
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