It turns out there’s a really simple way to cement customer loyalty-ask them what they think. In a recent survey from Cint, 62 percent of consumers say they would be more likely to purchase a brand’s product if the company asked for their opinions. And more than half say they’d be more loyal to the brand as a result.
Surveying your customers can benefit your business in many ways. You’ll gain insights to help you improve your product or service, find out what customers actually think of your business compared to your competition and be better able to target their needs.
In today’s Yelp-review-driven world, consumers increasingly expect to be asked their opinions: 77 percent of them believe companies are more interested in what they think than they were 10 years ago, and 69 percent believe businesses actually act on their advice.
So how can you conduct a survey that gleans useful results? Here are some tips.
Get online. Consumers overwhelmingly prefer tech when it comes to surveys; 91 percent cite “smartphone,” “Web” or “SMS” as their preferred methods. Just 4 percent like mail in surveys, and a mere 1 percent want to be surveyed by phone. There are many low- or no-cost online survey tools out there. Zoomerang is one I like that lets you do surveys online, on Facebook, or by mobile device and offers both free and premium plans.
Researcher: Nikhil D2
Filed Under: Marketing
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