There is this notion of what happens on Facebook, stays on Facebook – meaning there is very little spillover traffic from Facebook business pages back to the official hotel website. This article takes a closer look on what this means for Facebook hotel marketing.
It is clear from the volume of traffic that Facebook is generating, that Facebook is going to be a decisive channel in hotel recommendation and bookings in the next few years.
But to have Facebook as a viable customer acquisition channel, hotels must provide the capability for users to to check out rooms, location and photos directly on the hotel’s Facebook page – hence, the need for a Hotel Facebook App.
Your hotel’s Facebook app should provide the ability for travelers to check out rooms, location and photos, check rates and availabilities for the travel dates, and book.
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