There is this notion of what happens on Facebook, stays on Facebook – meaning there is very little spillover traffic from Facebook business pages back to the official hotel website. This article takes a closer look on what this means for Facebook hotel marketing.

It is clear from the volume of traffic that Facebook is generating, that Facebook is going to be a decisive channel in hotel recommendation and bookings in the next few years.

But to have Facebook as a viable customer acquisition channel, hotels must provide the capability for users to to check out rooms, location and photos directly on the hotel’s Facebook page – hence, the need for a Hotel Facebook App.

Your hotel’s Facebook app should provide the ability for travelers to check out rooms, location and photos, check rates and availabilities for the travel dates, and book.

Source: http://hotelmarketing.com

Alyona