VFM Leonardo, technology and online media company for the global hospitality industry, is excited to announce the launch of two new hotel marketing education series on VTV Channel – a growing collection of videos featuring insights and best practices in hotel marketing from industry experts and hoteliers. Since its launch in 2009, it has evolved into the hotel industry”s leading resource for hot topics in online merchandising, marketing, ecommerce, social media, mobile and more!
In addition to over 60 original one-on-one interviews with host John McAuliffe, Chief Marketing Officer of VFM Leonardo, subscribers to VTV Channel now have access to episodes in these two new formats.
Hotel eMarketing Minute
In this series, industry experts answer one burning question that”s on the minds of hotel marketers in one minute (or less). With ten new episodes already available, they”re answering questions such as:
•How can hotels find their story?
•How can hotels succeed in this changing online world?
•What is the best way for hotels to tell their stories?
In these series, panels of industry experts explore topics from all angles. They share their perspectives to create dynamic discussions. The first episode involves senior leaders from Foursquare, High Peaks Resort and a Hotel Consultant tackling the issue of social media for hotels.
In addition to the new content, VFM Leonardo has also redesigned the channel. The new and improved layout allows for easier navigation, videos categorized by topic, effortless searching and the ability to share your favorite videos with your network.
•Latest insights, knowledge and learning from industry experts
•Actionable tips on how to strengthen your hotel”s presence online
•Fresh new episodes and speakers added regularly
Source: VFM Leonardo
Filed Under: Marketing
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