Orlando, FL — September 2014 — When Jonathan Hansell, Hotel Manager, The Strand Hotel NYC, learned about Flip.to, he immediately saw the incredible power of social advocacy versus social media. It completely changed both the way the hotel looked at social marketing – and how they utilized their marketing budget.

“With Flip.to, we have a greater impact, while spending less money on more traditional marketing methods such as print ads or flyers – it’s a no brainer,” said Hansell. “Flip.to has led the social advocacy movement in the hospitality realm and we knew it would be successful at our property – and it has.

“The level of engagement with our guests on a social level has increased exponentially, leading to increased brand awareness and greater revenue that shows substantial ROI. Flip.to has written the book on social advocacy for hotels, and we are believers!” continued Hansell.

With Flip.to, right at the point of booking guests share with their connections worldwide about their upcoming trip to the Strand Hotel NYC, driving new visitors to receive a uniquely personalized hotel website experience, and leading them down the path to becoming future guests.

“The strength of social advocacy is that guests give hundreds, if not thousands of their connections a stamp of approval for the Strand Hotel,” said Debi Moses, Senior Director of Sales for Flip.to. “Guests become powerhouse members of the hotel’s marketing team, letting hotels rethink how to utilize their marketing budget more effectively.”

Source: http://www.hospitalitynet.org/