Swiss International Air Lines – (SWISS) will be promoting its premium service ‘Swiss First’ to upmarket travellers staying in Acentic’s 4 and 5 star hotels in Europe.

The ‘Swiss First’ advertising campaign will run through Acentic Media targeting guests through the hotel in-room TV which will target 12,000+ rooms in 35 hotels. The activity is aimed to reach over 4.5 million affluent business and leisure travellers and deliver over 8.5 million ad impressions over the campaign.

Destinations will include cities that SWISS flies to across 6 European countries – UK, Germany, Spain, Poland, Hungary and France.

Karl Heasman, Media Director at Acentic commented; “Our hotel media offers brands an exclusive way to engage with hotel guests in a more relaxing environment. Our platforms allow brands to target affluent audiences from the moment they check in.

“The SWISS activity follows a successful campaign across our hotel TV and internet platforms with Mazda which utilized the brand new full screen intercept page which all guests see as they access the interactive TV system. The Mazda campaign delivered approximately 1.2 million TV and Wi-Fi impressions and over 100,000 guests opened the Mazda Dedicated Channel in just four weeks .

We have the knowledge, the tools and the touch points to enable international brands the opportunity to run integrated campaigns targeting affluent business and leisure travelers whilst providing our hotel partners with a valuable additional revenue stream.”

Acentic Media has been established to enable its hotel in-room entertainment technology to accommodate hotel advertising, opening up a new European channel for international brands to target the elusive business and leisure traveller in a non-cluttered, relaxed environment where they are most receptive.

As a digital medium, Acentic Media presents existing advertisers with promotional materials, including TV commercials, MPUs and banners. Through Acentic, brands can target over 126,000 digital rooms ready and equipped to receive advertising messages remotely. A potential audience of over 50 million per year.

Source: http://www.hospitalitynet.org