In an interview with Caterer Middle East, Hilton Worldwide vice president food and beverage, Europe, Middle East and Africa Simon Lazarus said the organisation is slated to open 15 third-party concepts in EMEA in 2015, with the GCC to see approximately 5-6 of these, to add to its existing portfolio of more than 30 such EMEA partnerships.

One of the examples he revealed was with the DoubleTree by Hilton Hotel Dubai — Jumeirah Beach, which would see three of these.

He said: “In Doubletree JBR, we are going to have three great new concepts. One being the very famous Ramusake which is one of the top brands in London currently; that will be their first foray internationally. Another great partnership [is] with a gentleman called Piers Adams who is a very famous bar and nightclub operator in London and in Scotland.

He has a new brand called The Copper Dog, which is going to be an upscale pub, very much going after the 30-40 something market. It’s a very elegant gentleman’s club.” These two are scheduled to open in Q4 2015.

Lazarus continued: “We have an entirely new concept called Stereo Arcade. It’s a retro concept where it’s a bar with great music, and you will have old video games.” This is slated for Q3 2015.

He said there are a few more which he could not announce at the time to make it “a real F&B destination within Dubai”.

Source: http://www.hoteliermiddleeast.com/24259-hilton-reveals-new-fb-concepts-in-dubai/