Milestone Internet Marketing announces the dates and agenda for their 2nd annual Digital Marketing Conference on September 14th and 15th at the Hyatt Regency Santa Clara.

This one-of-a-kind and highly interactive conference will present today’s most innovative digital marketing strategies, with hands-on learning experiences, to give hotels and businesses insight into the ever-evolving digital world.

The conference is designed to help hoteliers understand major digital marketing trends that impact online revenue for their business, and how to drive online presence and competitiveness. The conference delves into detailed strategies not typically addressed in open forums, giving attendees a practical approach into maximizing online marketing. With a strong digital presence a requirement in today’s connected digital world, the conference will focus on driving direct online reservations for hotels and businesses. Presentations will focus on several key areas, including optimization strategies and the online channels hotels need to utilize to drive conversion into revenue generating guests.

Attendees will walk away with actionable strategies for taking their digital marketing to the next level, including an eCommerce checklist for GMs and Sales Directors. The conference is a unique opportunity to learn directly from people that are successfully practicing the latest techniques and strategies, in addition to relatable case studies.

Key Conference Topics:
The Millennial Generation
Better Together: Social Content Marketing and Search
Need Tools to Understand and Benchmark Your Competition
Mobile and Local
Search Landscape Today and the Future – The Survival Guide.
“Attendees to our previous conference felt we had ‘excellent content’, a huge list of takeaways and ‘no wasted time’. The digital landscape has changed in the two years since our last conference, and we have been repeatedly asked to host another program,” said Anil Aggarwal, Milestone CEO. “We are pleased to be able to present our second, education-oriented conference.”

Source: http://www.hospitalitynet.org/news/4071160.html