Following its re-brand last week, Magnuson Hotels has launched a nationwide consumer marketing campaign as it continues to push ahead with its ambitious growth plans.

Using Magnuson’s signature star as a beacon, the new campaign invites customers to trust Magnuson as a reliable, enjoyable part of their individual journeys; “Whatever the occasion, follow the star”.

Magnuson believes that every potential customer is investing in a journey as well as a hotel room. Their new campaign captures the easy appeal of the Magnuson brand for a broad range of customers, whether they’re travelling for relaxation, work, family obligations or celebrations.

As well as dedicating a significant budget to a nationwide campaign, it will also be supported with local initiatives using the “follow the star” message for cities, regions and specific hotels. These localized campaigns will be initiated in the Magnuson test Hot Spots of Clearwater and Nashville before being rolled out across the country.

The campaign will reach potential customers across the US through a number of channels including billboards, online advertising, bus wraps and print ads.

“While Magnuson’s initial campaign burst will focus on providing better highway visibility for our hotels, we will continue to invest more than ever in our marketing outreach to keep the momentum going.” assured company CEO Thomas Magnuson.

Source: http://www.hospitalitynet.org/news/4072040.html