Travel brands are being made to work harder with the shifting use of mobile, social media, sharing economies and the gradual move from offline to online across Asia. They need to plan new strategies, develop new teams and refocus their budgets while trying to maximise ROI and build new revenue streams

But we still have to remember what makes you (and all our customers) want to travel today? The call of the sea, a life changing business deal, whistling windy mountains or maybe even the mayhem of a city? And we need to know how to service not just the booking but the trip itself. Travellers like to plan, experience, customise and have an itinerary built for just them.

To shed light on the growth of the Asian market and how mobile is driving consumer engagement and numbers for travel brands, Tim Gunstone, Managing Director for EyeforTravel said “We are at a tipping point where brands can focus on the customer experience, consumer behaviour and the need to engage and build relationships with these connected travellers right through the travel cycle… and at the centre of it all we have data!”

Asia has always been an important market to EyeforTravel and now in its 12^th year in Singapore the event has changed angle to reflect the demands of their TDS Asia conference attendees, as well as the shifts taking place in the industry.

With this in mind EyeforTravel Asia Summit (15-16^th June) is perfectly placed to bring together the key thinkers from both the traditional travel market and the new disruptive talent.

Their list of speakers extends from:

• Oliver Hua, Managing Director – Asia-Pacific region, Booking.com
• Louis Song, Business Director, Tencent International
• Niklas Schlappkohl, Senior Director, eCommerce, Carlson Rezidor Hotel Group
• Ryan Furguson, Head of Sales- APAC, Google
• Paul Whiteway, Sales Director, Skyscanner
• Chua Hui-Lin, CEO, Singapore – ZUJI
• Jeroen Vaassen, Senior Director – Revenue Management, Starwood Hotels and Resorts
• Grant Colquhoun, Senior Director of Account manager APAC, TripAdvisor
• Jia-en-Tao, Co-Founder, Roomorama
• Steven Greenway, Head of Commercial, Scoot Airlines
• Ranjeet Oak, Chief Business Officer, MakeMyTrip

The event will explore topics like:

• Direct vs Indirect – Balancing the Relationship: Understand the importance of analysing your distribution channels and smart marketing tools to ensure you are pricing accurately
• Revenue Management Systems: What’s New? New distribution channels, digital transformations and other factors changing the revenue management model?
• Social Media: Keeping your Customers Happy Learn how travel brands are using smart analytics to create customer profiles with their data to better engage customers, build loyalty and bring them back as repeat customers
• China in a League of its Own: Discuss how local Chinese companies are investing internationally to cater to their growing outbound travellers and the rise of Chinese centric travel brands

Source: http://www.hospitalitynet.org/news/global/154000320/4074615.html