Atcore uncovers top ten reasons online bookings are abandoned
HTFO | May 01, 2016 | Comments 0
Travel technology company Atcore has produced an infographic detailing the top reasons travel bookings are abandoned online.
The infographic is a follow-up to the recently published ‘The Future of Booking’ eBook.
Atcore surveyed 1,500 people across the UK, Germany and Sweden in Q4 last year and found 67% abandoned a holiday booking.
A total of 31% of people said the site they were on was too difficult to use and a further 31% said there was too little choice.
Source: http://www.hospitalitynet.org/news/global/154000320/4075345.html
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