In summer and winter months, Westin hotels from Beaver Creek and Blue Mountain have seen significant growth in honeymoon travel in the last couple of years. Before arriving to The Westin Resort & Spa in Whistler, for instance, couples plan helicopter tours, skiing or cycling excursions before booking spa appointments and restaurant reservations. Similarly, The Westin Bear Mountain Golf Resort & Spa in Victoria has seen a spike in requests about hiking, mountain climbing and Jeep tour outings for couples planning their honeymoon itinerary.
Active Travel Reigns after Wedding Bells Ring
Plus, Couples Keep Up Well-being Routine Post-Nupitals
Given the growth of the global wellness industry and the fact that well-being has become a lifestyle, it makes sense that honeymooners have embraced well-being more holistically over the last five years. Eighty percent of those surveyed reported being more active and health-conscious during their honeymoon than at home. And, if given the opportunity to re-do their honeymoon, 44% would prefer to be even more active.
“We’re not saying it’s all about sweating it out in the gym, but Westin is about creating an experience that allows you to leave feeling better than when you arrived,” continued Jacobs. “Of course, couples are relaxing and enjoying the spa. In fact, 50% of couples say it makes their honeymoon more memorable, while 40% of honeymoon travelers are also running as a way to decompress, disconnect and be a tourist at the same time.”
Case in point, in 2015 Westin saw a 16% increase in requests for the brand’s Gear Lending partnership with New Balance, giving guests access to workout gear without the hassle of packing it. Hotels, including The Westin Cancun Resort & Spa and The Westin Mission Hills Gold Resort & Spa, have seen great success with custom running maps that make it easy for guests to get out and explore their destination while maintaining their fitness goals on the road.
Finally and unexpectedly, couples aren’t ditching their pre-wedding health routine post-nuptials. Everyone talks about the ‘wedding diet’ and the assumption that once the wedding is over, couples relax their healthy habits. The data showed something else: four out of five respondents increased their approach to active well-being and healthy food choices while on their honeymoon, creating a catalyst to continue their wellness routine following the wedding bells.
For more information about the Westin brand’s honeymoon offerings, please visit: www.westin.com/resorts.
Study Methodology
This study is based on a survey conducted by STUDYLOGIC LLC via telephone of 4,060 (non-single) respondents with household incomes of $50,000-$500,000 from the United States, Canada and Mexico. Each country represents approximately one-third of respondents. The survey consisted of 27 questions including identifiers. Interviewers were conducted between April 7 and April 14, 2016. The survey averaged 25 minutes in length and contains a margin of error of +/-3%.
Source: http://www.hospitalitynet.org/news/global/154000320/4075695.html