The former BEST WESTERN Four Seasons is now the BEST WESTERN PLUS Traverse City, and this name change reflects the hotel’s BEST WESTERN PLUS designation, resulting from its recent property enhancements. Launched in 2010, BEST WESTERN hotels were provided the opportunity to earn the BEST WESTERN PLUS or BEST WESTERN Premier^® designation by meeting specific design and amenity guidelines. BEST WESTERN PLUS indicates an upper midscale hotel brand with well-appointed rooms and modern amenities, offering guests an enhanced level of comfort to ensure they get the most out of their stay.

“Best Western’s diverse portfolio of hotel offerings helps our guests choose the hotel type that best fits their needs from among our 4,100 properties worldwide,” said David Kong, president and CEO for BEST WESTERN^® Hotels & Resorts. “Best Western Plus properties typically have a 3-Diamond rating from AAA, and offer a little something extra to make a guest’s stay even more memorable.”

With 50 guestrooms and convenient guest services, the BEST WESTERN PLUSTraverse City is thoughtfully designed to suit the needs of any business or leisure traveler. The hotel is located at 305 Munson Avenue (US-31) and each of its rooms include a microwave, mini-refrigerator, 42-inch HD cable TV with HBO, wireless high-speed Internet (provided via Fiber Optic Cable) and an in-room coffee and tea maker. The hotel’s complimentary full, hot breakfast is a great start to any morning. And, after a busy day of sightseeing, guests can relax by the 24-hour, 11-foot deep indoor heated pool. Additionally, the hotel offers a new fitness center, a laundry room, and a shuttle service that helps guests experience some of the area’s best restaurants, micro-breweries, wineries and shopping.

When visiting the BEST WESTERN PLUS Traverse City, guests will not only notice the name change and the property’s exceptional upgrades, but the unveiling of brand new signage, which is a result of BEST WESTERN’s recent brand and logo refresh to demonstrate the company’s commitment to the future of travel. Last September, BEST WESTERN introduced an updated master brand name, BEST WESTERN Hotels & Resorts, and unique logos for all seven distinct brands in its portfolio. Many BEST WESTERN properties throughout the U.S. and Canada will be showing off this new look this summer. The BEST WESTERN PLUS Traverse City is the first BEST WESTERNbranded hotel in Michigan to install the newly branded signs.

The BEST WESTERN PLUS logo picks up on the brand’s traditional use of red, incorporates the signature lettering and draws more emphasis to the word “Plus” using a contemporary tapered line. The diamond shape distinguishes it from the BEST WESTERN hotel brand logo by giving it a more premium look.

The BEST WESTERN PLUS Traverse City’s impressive renovations have not gone unnoticed, as the property recently received esteemed recognition from AAA with its upgrade to a Three Diamond Rating. This new rating marks the property as a multifaceted establishment with distinguished style that appeals to travelers with comprehensive needs.

“We are proud to put the BEST WESTERN PLUS sign on our door,” said General Manager Brad Smith of the BEST WESTERN PLUS Traverse City. “We offer the great service and value that BEST WESTERN is known for.”

Guests who stay at the BEST WESTERN PLUS Traverse City can join and earn rewards from BEST WESTERN Rewards^®, one of the hotel industry’s most generous hotel loyalty programs. Members can earn rewards that can be redeemed for free room nights around the globe with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Membership is free. Ask us about our “Elite Matching Program”.

Source: http://www.hospitalitynet.org/news/global/154000320/4076585.html