Mindshare and Unilever initiative aims to cut carbon footprint in marketing

#ChangeTheBrief plans to ‘take power back into the agencies’.

In an attempt to soften the marketing world’s carbon footprint, Mindshare has unveiled its latest initiative, #ChangeTheBrief, undertaking a global brief from its largest client, Unilever.

The initiative offers clients sustainable alternatives to traditional marketing strategies in order to encourage the transition to carbon-neutral behaviours within the marketing world.

Speaking to Campaign, Marco Rimini, chief development officer at Mindshare, said: “The advertising industry creates popular culture and so the most powerful thing that we can do is to try promoting lifestyles, attitudes and behaviours that are consistent with transition to zero-carbon world.” 

“We always feel duty-bound to respond to the brief our client has sent us. Therefore, the simple idea behinid this initiative is to take power back into the agencies. We can always decide to change the brief and respond in different, more imaginative ways consistent with the world we want to see.

“This is a way of institutionalising behaviour.”

With two alternative strategies in place – the “now” brief and the “future” brief – agencies can take a conventional approach to climate change in response to briefs from clients short term and showcase eco-savvy lifestyles and behaviours in the long term.

For example, through the “future” brief, a food brand could develop packaging that encourages people to freeze unused food to avoid food waste, while a shampoo client could promote considerate water usage by creating a “songs to sing in the shower” playlist on Spotify lasting only four minutes.

Nick Emery, global chief executive of Mindshare, said: “Our great challenge as a society and as an industry is to show how living sustainably is possible, enjoyable, fulfilling and aspirational, and that it can also drive our clients’ business. These are all the things that we know how to do.

“We hope that #ChangeTheBrief will become the start of a new way of planning media and advertising for a more sustainable future,” he continued.

Last month, more than 80 creative and media agencies took to the streets of London to join the Global Climate Strike, including Goodstuff Communications, Iris, Lucky Generals, Ogilvy and Wieden & Kennedy.  

Days later in New York, McCann chief executive Harris Diamond used his platform at Advertising Week to hail brands for taking a positive stand with regard to climate change.

Carrie Timms, vice-president of global media at Unilever, said: “At Unilever, we believe brands should be a force for good for the world we live in.

“Mindshare’s #ChangeTheBrief initiative is a powerful statement to the industry that we should all do what we can through media, both expertise and investment, to deliver a more sustainable future.”

Unilever has been involved in a series of environmentally friendly campaigns in recent months, including fabric conditioner Comfort’s pop-up clothes “swap shop” and Hellmann’s food truck that served up a menu using commonly wasted foods.

Mindshare is seeking partners to join a #ChangeTheBrief alliance in order to generate an industry-wide movement to help be part of the solution to the climate crisis.

The initiative is set to launch during Mindshare’s annual Mindshare Day on 1 November.

Source: https://www.campaignlive.co.uk/article/mindshare-unilever-initiative-aims-cut-carbon-footprint-marketing/1661860

How Human Resource Leaders Can Create and Maintain Better Employee Experiences

In our highly competitive and rapidly changing business environment, a company’s ability to disrupt and lead rests on its talent. But the workforce – and the way we work – also is rapidly changing, creating a new demand for leaders to shift their mindset from a focus on process to a focus on people.

In this new reality, in which talent is key to competitive advantage, every leader needs to think differently about their role in creating and maintaining employee experiences. Human resources executives can play a critical role here, helping build operating models that use enabling technologies to create an environment in which workers are treated like critical drivers of value.

The talent picture is complex as organizations respond to workforce pressures on four main fronts:

Diversifying workforce demographics. For the first time, corporations need to manage the presence of up to five distinct generational groups in the workforce, each with its own wants, needs, and motivators. These divergent requirements complicate the process of shaping company culture and delivering on the employee value proposition (EVP).

The rise of contingent labor. According to KPMG’s 2018 CEO Outlook survey, almost all companies in the U.S. (99%) use a contingent workforce in some capacity. Increasing use of contingent and “gig” workers complicates workforce planning, creating many possible ways to achieve an optimal workforce size, shape, or composition.

The shift to a consumer mindset. Employees are increasingly “shopping” for jobs, seeking tailored employment experiences that align with their personal goals and values. This mindset not only changes talent attraction and hiring strategies, it also increases the need for an employment experience that delivers a sense of deeper purpose and fulfillment.

Intelligent automation in the workplace. Automation technologies already have a deep impact on talent strategies. In addition to increasing productivity and streamlining time-consuming manual work, automation impacts workflows, increases employee reskilling requirements, and creates demand for new roles and new technical specializations.

In this evolving workplace, creating the right employee experience can help organizations attract and retain high-value employees who deliver competitive advantage. In these enhanced environments, these employees also can work more innovatively and more productively.

Research shows organizations with specific employee experience programs and strategies report up to three times higher profit growth. Part of this growth is due to lower operating margins stemming from employees being more innovative in how they work, but lower employee turnover also contributes measurable savings.

Creating this new kind of employee experience demands that leaders look at operations through a customer experience lens. This must be built on assessments and analysis, not just company programs, but also the wants and needs of each employee from their career, their workplace, and their employer. From there, the company can begin to shape tailored experiences for a multi-generational workforce with many different employee types.

And leaders can’t be limited to just insights from annual performance reviews or opinion services: They need to keep a finger on the pulse of the current employee experience. What do workers want across their digital, social, and environmental experiences? Is your organization meeting those needs?

Mechanisms and technology that allow for real-time feedback and sentiment analysis can ensure that workers feel heard and allow the organization to respond swiftly in the moments that matter. This feedback can also provide opportunities to iterate on the delivered experience based on worker responses and fill the gaps in the EVP.

Enhancing employee experiences means placing a greater emphasis on the structural elements that shape that work and thus shape the employees’ day-to-day experiences within the organization. Employees need to be surrounded by a platform of human-centered services that are provided or supported by HR. This means that instead of focusing on process, the HR organization of the future will be more like a platform or service provider that meets the needs of different “internal customers” or worker groups in many different ways.

All of these elements must come together in order to support transformation.

For instance, KPMG recently worked with a company in which fierce competition from emerging fintech firms put this long-standing, multinational financial services company under intense pressure to modernize. To create a business capable of meeting evolving customer expectations and competing in the digital world, they needed to make significant changes to their workforce, technology, and culture. The people agenda would drive this change, but they also needed access to in-depth insights into the future of the finance industry and the contribution of technology to business strategy.

The firm’s current HR information system required a large IT team to support, run, and customize it, with associated cost implications. This, together with many broader challenges in human capital management, meant that millions of dollars were exiting their business. They needed to move from a system that performed core HR administration to one that helped them drive talent and performance. They also needed to modernize their operations through better processes and self-service.

A key consideration was whether to implement a new HR platform. KPMG helped shape the firm’s HR transformation strategy, vision, and road map, utilizing pre-configured tools, templates, transformation enablers, and methodologies from KPMG Powered Enterprise. This helped manage risk, provide clear scope, and support business value.

Today, the firm better enables their workforce and leaders to drive the change necessary to become a modern financial services organization.

In this digital age, with the emerging and increasingly fierce war for talent and skills, creating an employee experience that differentiates employers and actually retains talent will be critical. Traditional, task-focused workplace cultures are a significant barrier to true digital transformation. Addressing and quickly closing the employee experience gap needs to be a business priority for every leader today. Instead of making transformation a goal, make it a way of business.

Source: https://hbr.org/sponsored/2019/10/how-human-resource-leaders-can-create-and-maintain-better-employee-experiences

New program to boost qualified human resources in industry

The Industry and Technology Ministry continues to back the academy-industry cooperation it launched last year by announcing a new industrial doctorate program.

According to a ministry statement released Monday, monthly scholarships of TL 4,500 will be provided to doctoral students accepted in the program, aiming to increase qualified human resources in the industry.

Industry and Technology Minister Mustafa Varank said university-industry cooperation is vital for countries to become more competitive.

He noted that the program was being conducted as an integral part of Turkey’s “National Technology Movement” vision, adding that the government wanted to recruit qualified academic staff in industrial sectors.

As part of the program, 75% of accepted students will be funded by Turkey’s Scientific and Technological Research Council (TÜBİTAK), while the remaining will be met by private organizations.

If doctoral students meet the criteria of academic success determined by TÜBİTAK, they will continue to work abroad for six months.

Since its launch last year, the program drew a lot of attention from universities and industrial organizations. It has so far accepted a total of 517 doctoral students.

Source: https://www.dailysabah.com/business/2019/10/15/new-program-to-boost-qualified-human-resources-in-industry

Europe’s Tourism Overload

Is mass tourism causing irreparable damage to some of Europe’s most beautiful locations?

Since the 1960s, when Europe’s middle classes first had the money and time to travel, tourism has shown no signs of slowing down.

Last year, international tourist arrivals increased by another six percent to 1.4 billion globally and the rise now seems exponential. It speaks of increasing prosperity and leisure time for some – still largely a developed-world phenomenon – and a boost for the economies of popular destinations.

But it also carries an environmental cost, particularly for Europe’s most picturesque locations, which are buckling under the weight of ever-growing numbers.

Mass tourism is increasingly fuelled by an exodus of travellers from China, numbers that are set to grow in the years ahead – and there is a growing concern over the price being paid by those living with the influx.

In tourist hotspots, such as Venice, things have become so burdensome for locals that demonstrations against visitors have taken place.

In Dubrovnik, fans of the Game of Thrones series are an increasing problem as they flock to visit locations where scenes of the TV show were filmed but pay little attention to genuine local culture and sensitivities.

On the Mediterranean holiday island of Mallorca, masked activists have smashed the windshields of tourist rental cars in protest against clogged roads and worn-out infrastructure.

In the tiny Austrian Alp town of Hallstatt, a World Heritage Site visited by a million tourists a year, the 800 inhabitants are split.

“A rift arises between those who profit a lot and those who believe they’re not profiting at all,” says Alexander Scheutz, Hallstatt’s mayor, “and that’s dangerous for a village where community is necessary.”

In Flam, a village nestled in the Norwegian fjords, cruise ships are a problem.

“If you worry just a little about the environment, it can’t be good. This is the worst type of travelling,” says Anders Fretheim, a local farmer and activist. He has taken to putting huge placards on his land by the sea, telling the ships and tourists exactly what he thinks of them.

Can these and other communities find their balance in the tide of tourists?

What damage is being caused by the millions of people snapping selfies in front of the pyramids, Buckingham Palace or the Leaning Tower of Pisa?

Can the economic benefits of tourism outweigh its negative effects?

In this episode of People & Power, Danish journalist Michael Reiter asks whether tourism is now out of control.

Source: https://www.aljazeera.com/programmes/peopleandpower/2019/10/europe-tourism-overload-191009094716087.html

How Can The Hospitality Industry Ride The Wave Of The Experience Economy?

A recent study by McKinsey and Company showed that global spending on experiences like concerts, amusement parks, eating out, and traveling has grown more than 1.5 times faster than spending on personal consumption, and about four times faster than spending on goods. This emergence of the experience economy is a trend that hotels and other hospitality businesses should leverage for higher revenue and improved brand loyalty by providing exceptional experiences. 

In the last year, India had about 10.56 million foreign tourists, and reported about 1.68 billion domestic travelers in 2017. The largest growing segment of these travelers are millennials, and that is because of a few different reasons. In comparison to previous generations, millennials tend to have a much larger overall awareness of the world and a much higher disposable income as well. More so, millennials are much more likely to spend on experiences over basic services.

Guests are constantly seeking great experiences with every hospitality brand they interact with on their travels.. Participants in the hospitality industry that fail to design and provide engaging guest experiences won’t be able to measure up to modern guests’ expectations.

In order to design and create such experiences, hotels and other hospitality participants will have to embrace and implement new and innovative technology platforms that will allow them to manage and create end-to-end experiences for guests. More so, these experiences will need to be comprehensive and tailored to the specific travel intent of each guest.

Even with the disruption of OTAs, hotels are still a space where guests still expect the hotel to act as the service provider and personalize their journey and experience. Hotels should take advantage of the ability to establish direct relationships with guests in a market where in addition to OTAs, Google and Amazon are becoming increasingly interested.

Hotels need to constantly improve and reinvent their core offerings and identify possible reasons if and why their guest experiences are not matching up to expectations. In order to stand out in the experience economy, hospitality businesses need to ensure the highest possible levels of guest satisfaction and embrace technology for personalization and constant analysis of guest reviews and feedback.

Some experiences can only be had in certain destinations. A traveler can only experience Oktoberfest in Germany, or can only take a picture in front of the Eiffel Tower in France. Hospitality businesses need to explore ways to ensure that guests have the serendipity of discovering these new experiences, all while keeping them engaged on their platform without them having to search for those experiences elsewhere. Hotels need to help their guests with area advice, available excursions and events in the area by partnering with non-competing travel operators to be the single source of guest experiences and add ancillary revenue while beefing up the guest experience.

Travelers have now started creating their own travel experience instead of being passive consumers. Consequently, hospitality businesses need to provide guests with platforms that serve hyper-personalized options for guests to create their experience from. These platforms will allow for delight in the guest journey, and will ultimately build brand loyalty and add revenue to hotels.

From tailored guest-centric experience packages, access to mobile concierges or in-room smart technology, hotels need to create experiences for guests that supercede mere service, or a product like a comfortable room.

Guests are constantly searching for new places and platforms that will allow them to have memorable and unique experiences they can share with friends and family. Not paying attention to rising trends in this new experience economy could prove to be the downfall of many hospitality businesses, unless new technology and innovative guest experiences become a core part of guest management.

Source: https://www.traveltrendstoday.in/news/hotel-and-resorts/item/7608-how-can-the-hospitality-industry-ride-the-wave-of-the-experience-economy

Augmented Reality: A recent technology debut in hotel industry

Augmented reality is a technology that overlaps a computer-generated illustration on the user’s view of the real world to provide a compound vision.

Augmented reality is a technology that overlaps a computer-generated illustration on the user’s view of the real world to provide a compound vision. It includes the integration of digital information with the user’s environment in real-time. Unlike virtual reality, that creates an entirely artificial environment, augmented reality adopts the real environment and imposes useful data on top of it.

With the advancement in the AR technology, various industries like the travel industry, airports, educational institutes, and hospitality industry are adopting it. AR is used as a tool to increase customer satisfaction and profitability. Among other industries, the hospitality industry is among the first to acquire this fascinating innovation.

The importance of AR in the Hotel Industry

In general, the hotel industry has two main goals regarding guests:
1. First, to provide such services that make every guest feel like home.
2. Secondly, they offer guests advanced and trendy facilitation to make their stay a memorable experience.

AR is one such tool, which has created a significant impact on the hotel industry by facilitating the guests with the most recent and exciting technology.

AR can be accessed through numerous devices by guests, such as smartphones, tablets, and headsets. The most recent device is augmented reality smartglasses. Substantially, AR produces digital components into reality for guests within the hotel room, rather than replacing the reality virtually. This appears by imposing information over a live picture on surfaces like a refrigerator, TV or any other object, as well as at places like a bathroom, window, etc.

Below, some of the uses of AR that are most interesting for the hospitality sector, are briefly reviewed.

AR becomes a guide for guests about hotel facilities

This is one of the essential uses of AR in the hotel industry which provides services as a guide to introduce guests to the hotel’s facilities. This helps guests not only inside the hotel room but in outside areas as well, such as lounges, parking areas, fitness centre, etc. Take an example of walking through the corridor; AR will guide guests about the directions and amenities of a modern hotel room.

AR can be used in combination with wall maps placed in the hotel rooms. Thus, by pointing a smart device at the map, guests would be able to know all the details of the place they intend to visit. It will make their stay more conducive and pleasant.

Introducing AR technology in the hotels will bring remarkable transformation to the guest experience. Guests will now feel more connected and more updated about the facilities provided to them. It can bring in a lot of positive reputation in technological advancement to the hotel industry.

AR becomes a translator/interpreter for international guests

Many hotels receive guests from other countries who find it hard to communicate in the same language. These guests usually get confused about the services not only inside the room but also in the common use facilities. In this case, AR can play a significant role; for instance, guests can point their smart device, and get the information they want in their native language. Similarly, they can call in for room or laundry service using AR devices and order food at the restaurant.

This feature of AR can be significant for hotels which accommodate delegations, sports teams, and travel groups from other countries. Usually, such guests feel hesitant during their stay, but with AR technology in their native language will be an appealing and satisfying experience for them.

Location-based AR helps guests find the nearest places to the hotel

This is another innovative approach of AR, which has transformed the way guests and travellers can enjoy their stay at the hotel and roam around places. “Guests not only love to see new places, but they also want to experience the use of innovative technologies,” as per an extract from King Report Service.

Most of the hotels cover a vast area with various sections, and it might become confusing for guests to find places around. With AR, this confusion can be turned into an adventure, as the smart devices can direct them and guide them through the route to their intended place. Besides, if they want to discover new places, like a famous fast-food chain, superstore or coffee shop, location-based AR can lead the way to their destination.

This aspect of AR technology can show directions and routes to guests. It also assists the users to track and guide the locations by imposing the layer of AR technology. Thus guests feel more independent and enjoy their tour much more than before when they used physical handheld maps.

Conclusion

This is just the beginning of AR technology applied in the hotel industry. Hence, not only 5-star hotels but also moderate hotels are looking forward to grabbing the benefits of its scintillating debut. The technology is all set to attract more guests by providing these advanced tools as well as the overall experience of Augmented Reality.

Source: https://www.traveldailynews.com/post/augmented-reality-a-recent-technology-debut-in-hotel-industry

Is today’s hotel industry built on data-driven personalization?

Never has hospitality been more competitive; understanding the behavior of guests is now crucial to success.

The hotel industry is on track to reach its tenth year of consecutive growth— having surpassed US$800 billion in 2017 in the US— but while that brings immense opportunity for its members, it has never been more competitive.

Customers now have more choice and purchasing power than ever. Consider the roaring rise of Airbnb, wanderlust for new locations inspired by Instagram, and the wealth of choice and information available through comparison sites— it’s no wonder hotel companies are having to work so hard to stay at the top.

Meanwhile, demographic shifts, led by millennials and Gen Z, are bringing new expectations for technology and user experience.

In an industry where members can be made or broken from an online review, and optimal customer experience (CX) has become the reigning benchmark of success, power is now firmly in customers’ hands. And while they may be more fickle than ever, ensuring customers have a great experience is the best way to ensure ongoing loyalty.

More than ever, hotels are making use of the vast amounts of data available to them to streamline operations and personalize to ensure they’re hitting the mark when it comes to customer satisfaction.

Whether it comes from mining reviews sites such as Yelp and TripAdvisor, monitoring social media for likes, dislikes, and trends, good old fashioned surveys, or leveraging loyalty program data to optimize price-value combinations in guest promotions, the insight available to companies is practically unlimited.

“The more sophisticated properties might use keycards to collect data on guest use of amenities and put together packages to appeal to them based on that,” Dr. Anil Kaul, Co-founder, and CEO of Absolutdata, told TechHQ.

“If a guest used an on-site spa, a hotel could put together a spa weekend package to entice that customer to visit again.”

A personalized experience

Some of the largest hotel chains in the world are now incorporating voice assistants, while personalized recommendations for dining and drinking options in the hotel or in the surrounding area could be advertised on-screen. Just look at what Alibaba’s ‘future hotel’ is offering.

But data and AI technology are also transforming the supplier side as well. Personalized property recommendations can pour through a hotel’s online reviews and draw insights based on the nature of reviews services and facilities offered by the business. For example, suggest opening a restaurant later, or offering a healthy breakfast option.

AI bots could even shed light on pricing tactics used by competitors in real-time, such as adjusting pricing by 20 percent ahead of a compression period.

The key to success is to “be able to react quickly” and to improve overall CX, said Kaul, which, more often than not, comes down to providing a tailored experience to each individual guest.

“Data-led personalization is a critical success factor for hospitality companies because guests have a lot of choices,” said Kaul. “If the business doesn’t personalize service and make each guest feel like the property is tailoring service to meet their unique needs, those customers will go to a competitor instead.” And rest assured, if one hotel company isn’t leveraging the data available as well as it could be in order to provide a personalized service to its guests, outside of just sales and marketing, its competitors probably will be.

Acting on insights

But despite “almost all” hospitality businesses applying data in some way, many continue to fall short when it comes to data-led personalization because they’re not using that data to its full potential.

For example, Kaul explained, they’ll conduct market research to answer a business question, and then shelve the information, rather than integrating it into their institutional knowledge and applying it for other purposes.

Another problem is that too many hospitality businesses aren’t acting on data quick enough. To get the most out of data, it has to drive decision-making at the “speed of business” because trends change and preferences evolve day-by-day.

With data use now a differentiator in the hotel industry, Kaul said acquiring as much data as possible is now paramount, in order to more accurately personalize offers and develop better promotions. To overcome the difficulty of acting on that data and becoming overwhelmed by it, AI and machine learning can help process huge datasets and detect patterns that human analysts could easily overlook.

Of course, any doubling down on data collection, processing, storage, and use means hospitality businesses must ensure their cybersecurity defenses and compliancy policies are airtight.

Aside from the infamous Marriott data breach this year, a report by Symantec found that a staggering two of three hotel websites continue to inadvertently leak guests’ booking details.

Source: https://techhq.com/2019/10/is-todays-hotel-industry-built-on-data-driven-personalization/

Mindfulness: Improving The Culture Of Service In The Hospitality Industry

The hospitality industry is all about service—serving the customer’s needs and creating a customer experience that creates loyalty. We want them to come back again and again, trusting that not only will we do right by them, but that we will provide what they want, even if they don’t know what that is yet.

It’s a tall order, but in my history in the hospitality industry, I have worked with some legendary human beings who truly found their joy in service, like the waiter who can read a table as they sit down and know who is in authority and who needs a little bit of extra attention to set them at ease. Or accurately predicting what on the menu will please each person and suggesting modifications is an art form. Knowing how to resolve an issue with the food, even if it’s not about the food at all, with grace and courtesy is an art form too. These men and women set the bar high for anyone in any sort of service role, be that customer service, retail or corporate sales. The job is about setting and exceeding expectations through careful attention to what the customer needs.

I’ve worked in service since I was a child, serving guests at my parent’s resort, then working pretty much every position in foodservice from dishwasher and busser to server, manager, pastry and chef de cuisine. I will always believe that everyone should work in the service industry at least once to truly learn what service and respect are. But that’s for another, likely much longer rant.

Hospitality staff often work under very high stress and physical pressure, day after day. Obviously, this can result in a less-than-perfect attitude when they run into a challenging customer or co-worker. It’s a volatile environment. Stress like this can cause a number of maladaptive behaviors. Substance abuse, depression, aggression and behavioral sublimation are easily recognized by those in the business. It’s also common for emotional exhaustion to result in employees exhibiting obvious, forced emotions, which further erodes mental health.

Stemming from this stress, we may see a drop in productivity, efficiency, chronic tardiness or failure to show for work. Turnover rates depend on the culture of the organization and the general feeling of the team. Of course, all of this also trickles into family relationships or dropping out of school and support programs.

Whether you work in hospitality, sales, customer service or support, the job is all about service, but if you don’t have good tools to cope with it and support from the employer, it can be a harrowing experience.

What to do?

Organizations can be overlooking simple ways to improve company culture and the wellbeing of the staff. Offering personal development services can dramatically improve the culture and wellbeing of the entire organization.

According to a study on work-related mental health and job performance, mindfulness-based intervention (MBI) can be effective when a trained instructor works with employees to be more mindful.

MBI is a secular (not based on religion), conscious discipline around how we pay attention to our life. It’s most simply described by Jon Kabat-Zinn as the intentional cultivation of moment-to-moment awareness. Simply stated: being aware of the present moment without judgment of self or others.

The practices of mindfulness have been shown to be transformational in a number of industries. Westin hotels, General Mills, Goldman Sachs, Google and Facebook all have programs to aid employee wellness that goes beyond the usual insurance plans and on-site gyms.

Famed Chef Eric Ripert, owner of Le Bernardin, credits meditation for his transformation from screaming and plate-throwing to express himself, to a happier, more productive and compassionate chef.

Making It Work

A single meditation class is not going to change the culture overnight. The trick to making mindfulness part of the culture is in repetition and, especially, knowing that top-level executives are committed to their own wellbeing too. However, that doesn’t mean it has to disrupt service or workflow.

Examples can be as simple as:

• Learning to take a breath before approaching a table to bring attention to the guest for this moment.

• Developing mindful listening skills to be more attentive to body language as well as what the customer is saying and to ask better questions.

• Switching from the traditional “smoke break” to a “sanity break,” a way to get out of the fray for a moment and recollect. Consider creating a quiet room where micro-breaks can be taken without disruption.

• Spending time with employees to talk about stress and the benefits of mindfulness and meditation as well as the physical effects of stress.

• Creating opportunities for employees to learn more through repeating classes on emotional intelligence and mindfulness to boost self-awareness, resilience and communication skills.

• Considering subscriptions to training programs to promote mental fitness in the workforce. Even if there is not an established program, employees can learn simple methods of staying focused, reducing stress and conflict and improving the wellbeing of the entire organization through the use of micro-practices they can do anywhere any time.

Many of these practices are simple to do and not at all disruptive of the flow of work. The key is to create an environment where these tools are supported and a trainer who understands the complexity of the service industry and can accommodate the sometimes chaotic workflow.

Rather than adopting a rigorous program, it’s often best to start small and demonstrate results. It’s wonderful to hear someone say they feel more grounded and find jobs that were once onerous now less so. Finding joy in simple tasks allows us to be happier throughout our day and our life.

Source: https://www.forbes.com/sites/forbescoachescouncil/2019/09/13/mindfulness-improving-the-culture-of-service-in-the-hospitality-industry/#735a33a026bd

Fears for hospitality sector job shortages after Brexit

THE UK’s hospitality industry faces a huge shortage of workers such as waiters, bartenders and chefs as a result of a hard Brexit, a new report has warned.

A study suggested that most hospitality business owners and managers are expecting to suffer a shortage of labour if the UK leaves the EU without a deal, with many believing the UK does not have the workforce available to fill the vacancies.

The jobs most at risk of shortages from Brexit include waiters/waitresses, bar staff, hotel concierge, chefs and restaurant managers, according to online training provider High Speed Training.

Dr Richard Anderson, its head of learning and development, said: “Hospitality has the largest staff shortfall of all UK sectors and a widening skills gap – including a declining number of catering college students and home-grown qualified recruits.

“Brexit is accelerating this labour shortage due to the industry’s strong reliance on migrant workers.

“The Home Office has signalled that EU freedom of movement would end immediately in a no-deal scenario, and the exacerbation effect of this on already challenging conditions has been the focus of debate within the sector.

“Businesses need contingency plans that consider how the service currently being delivered can be maintained to ensure any negative impacts to the bottom line are minimised.”

Source: http://www.irishnews.com/business/2019/10/07/news/fears-for-hospitality-sector-job-shortages-after-brexit-1731675/

Tourists spend £41million in the UK – which country makes the most money from tourism?

TRAVELLING comes with its own set of expenses, from booking flights and accommodation to dining out and making sure you have money set aside for souvenirs. New research reveals that the country you vacation in can actually influence just how much you spend, with one country leading the way as the splurging hotspot for tourists around the world. Can you guess where it is?

Travelling abroad is a popular activity for Britons, with the average UK resident travelling a total of 9.8 nights according to 2018 figures. With that comes a lot of opportunities for spending, from transport and accommodation to entertainment and leisure activities. However, new research has revealed that there are certain countries where tourists spend more money. One country, in particular, leads the way, with holidaymakers spending multi-millions there each year.

The country in question is Australia where the average tourist is reported to spend £3,882 each for the duration of their trip.

The report, conducted by Globehunters.ca, also highlighted Luxembourg, Lebanon, New Zealand and the USA as the other top five countries for big spenders.

Luxembourg is the country where visitors spend the second-largest sum, with each person spending around £3,544 per person.

Lebanon saw tourists hand over around £3,361. Adventures in New Zealand and the USA saw travellers spending around a grand less, at £2,372 and £2,246 per person respectively.

Other countries to feature in the top ten were Qatar, Panama, Macau, Sweden and the Maldives.

Along with spending amount per person, the report also showed the countries that make the most money from tourism.

Unsurprisingly, the USA took the crown, bringing in a whopping £172,812,540,000 in 2018.

The UK managed to make it into the top five countries, with holidaymakers boosting the British economy by £41,993,020,000.

European destinations Spain and France saw an income of £55,730,480,000 and £49,758,420,000 respectively.

Thailand also fared well, bringing in £47,131,140,000.

Revenue from tourism also boosted Italy, Australia, Germany, Macau and Japan.

The research uses data from the UN World Tourism Organisation (UNTWO) which shows not only how many people are visiting each country, but also how much they’re spending during their visits.

In the report GlobeHunters state: “Of course, this is only an estimate and there are lots of other factors to take into account (tourists may spend longer in some countries than others, for example), but it’s still a pretty good indicator of which are the priciest places to visit.”

If you’re looking to head abroad and see your pound go further, it’s good news as the Post Office also recently revealed a report outlining the countries where sterling is strongest at present.

According to the report the pound enjoys a higher value in Japan than anywhere else in the world.

While the impact of the pound’s volatility has seen an uncertain landscape for the exchange rate, holidaymakers jetting off to Japan are in luck with the report deeming it “the best value destination.”

Although its barometer total has risen 4.7 per cent to £60, due to the weak pound, Tokyo remains one of 15 destinations where local prices have fallen.

Other top-scoring cities were Cape Town and Bali.

Savvy tourists can also save money by changing their money in advance of their travels and keeping an eye on impending political changes which could shake the landscape.

Source: https://www.express.co.uk/travel/articles/1187457/travel-money-spending-revealed-tourism-Australia-latest