Standard Textile Launches Two New Products to Hotels

At this year’s International Hotel/Motel and Restaurant Show, Standard Textile, an international leader in the design, development, manufacturing, and distribution of engineered textiles for the hospitality market, will announce the launch of two new offerings to hoteliers: Vidori™ luxury sheeting and a new, stylish robe collection by fashion designer Heidi Weisel.

Both innovations reflect Standard Textile’s ongoing commitment to providing the hospitality industry with products that deliver superior performance to the hotelier and a luxurious experience to guests.

Standard Textile
Standard Textile’s latest products are poised to create tremendous value for the hospitality industry. Vidori, an entirely new, patented sheeting fabric is generating extraordinary interest among luxury properties who previously believed that 100 percent cotton was their only option.

According to Corporate Vice President of Product Development and Sustainability, Richard Stewart, “We recognize that many hotel guests desire the experience of 100 percent cotton sheeting. We, and the industry, also recognize the high operational costs associated with cotton linen. That’s why we engineered Vidori specifically for the hospitality market. Vidori is like nothing ever seen before in the hospitality market. It is an engineering breakthrough that will change the industry going forward. In a blind touch test, many customers could not differentiate between high thread-count luxury 100 percent cotton sheeting and Vidori.”

In Vidori, long-staple combed cotton yarn encapsulates synthetic microfilament bundles. As a result, the face of the sheet is comprised almost entirely of yarns that are 100 percent cotton.

“Essentially, the sleep surface and the guest experience of the Vidori™ sheet is that of all cotton. However, the hotelier will experience significantly higher tensile strength and product service life,” said Stewart.

In addition to luxury sheeting, Standard Textile collaborated with renowned fashion designer Heidi Weisel to design an exciting new collection of robes that will establish a new benchmark in the industry for both comfort and sophisticated style.

“I recognized a need for hotel and spa robes that offer great fit and style, with a touch of glamour. Many hotels provide robes for their guests, but they’re often oversized, and lack style and comfort,” said Weisel. “My vision was to reinvent what is currently available by creating a collection of robes that are fashion conscious, fit well, and feel fabulous. When you are staying at a hotel or relaxing at a spa, robes should feel cozy, comfortable and help create a memorable experience. A luxurious robe should be part of the overall sensual experience a hotel provides to its guests.”

Stewart added, “This collection will provide hotels, resorts and spas with a new opportunity to provide distinguishing guest experiences, while at the same time ensuring that the products will withstand the rigors of hotel and industrial laundering.”


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