Hotels invited to shape Abu Dhabi’s tourism industry

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has unveiled a hotel-industry led initiative to support and bolster growth of the emirate’s expanding tourism industry as part of a revised and enhanced program of Industry Development Committees.

The stakeholder program which boasts members of 15 hotel groups representing over 60 of the emirate’s four- and five-star hotels, has been simplified and improved to help spearhead the delivery of the Authority’s vision for the development of a distinctive destination aligned to the Abu Dhabi 2030 Vision for economic diversification.

“The introduction of an overarching hotel committee is an opportunity for us to align our mutual strategies through our inclusive industry approach which has already delivered significant achievements over the past two years,” said Sultan Al Dhaheri, TCA Abu Dhabi’s Acting Executive Director of Tourism. “This group will address the challenges we face in delivering visitor growth to the destination, and identify opportunities which will benefit the hotel sector. Our open, two-way dialogue will see this committee act as representatives for the sector, and set the direction for all other hotel operators through peer-to-peer information sharing.”

The new refined hotel committee structure made up of the industry’s high level decision-makers has been introduced to direct the hotel sector and will meet quarterly, supported by newly-established dedicated Sales Engagement and Human Resources development committees.

“We have developed a new charter to support this objective and have designated two sub committees to support our main Hotel committee to finalise and implement strategies for promotion and development identified by the group,” added Al Dhaheri The move comes as the Authority looks to engage the emirate’s growing accommodation sector and identify stakeholders’ specific needs to better market and attract higher visitation, and convert extended length of stay in the destination.


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