Marketing Luxury Hotels (MLH), a new Paris-based marketing and advertising agency has opened its doors with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue. The agency is a partnership between StringCan Interactive with offices in Paris and Phoenix, Arizona and MP&A Digital & Advertising based in Williamsburg, Virginia, in the U.S.

Together as MLH the firms will offer their best and brightest marketing and creative talent as well as technology to help luxury European hotels prosper in the digital age.

For over 25 years MP&A has provided award-winning creative and business-building integrated Customer Relationship Marketing (CRM) to many of the world’s top luxury hotels as designated by Travel + Leisure Magazine, Condé Nast Traveler and TripAdvisor. Several of MP&A Digital’s properties have graced the No. 1 position for hotels in their respective region.

StringCan Interactive has built a reputation for making digital complexity simple. In 2014, StringCan partnered with the European Hotel Managers Association (EHMA) to successfully create their new digital presence and online marketing approach. EHMA is a trade group made up of 450+ hotel managers of 4-5 star hotels across Europe.

“I am extremely excited about launching Marketing Luxury Hotels,” said Madigan Pratt, CEO of MP&A Digital. “Our CRM programs have proven effective at driving profitable direct business for all our hotels. They offer a way for hoteliers to win back their customers from the OTAs and build strong, loyal relationships with their guests. And companies with the most loyal customers prove to be the most profitable.”

“The launch of Marketing Luxury Hotels through the partnership of StringCan Interactive and MP&A Digital will provide clients with state-of-the-art hospitality marketing technology, CRM and database management, graphic and website design all geared to drive maximum revenue,” said Jason McDonald, Director of StringCan Europe.