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Airbnb Unveils Birdhouse Exhibition Inspired by Host Spaces In First Ever Marketing Campaign

Airbnb, the community-driven hospitality company, has worked with artists to create a series of intricately carved birdhouses modelled on real homes offered on its website as part of its first ever integrated marketing campaign.

Developed by Pereira & O’Dell San Francisco, the campaign has been titled ‘Every Traveller Needs a Home’ and has taken a creative spin on travel to offer the ultimate home experience to the ultimate traveller – migratory birds.

The company worked with a team of 50 artists to create the birdhouses, which have been hung from Audubon Park’s Tree of Life in New Orleans as part of an exhibition running until 22 December.

At the heart of the campaign is, a dedicated website which shows all of the birdhouses along with their original listing on It also houses a short documentary-style film which shows how the artists crafted the birdhouses.

“We created these birdhouses inspired by real Airbnb homes and the accompanying film as a metaphor for the hospitality about which our company is built: Our hospitality is completely individual and designed by our hosts who know that making people (or birds!) feel at home anywhere in the world comes from warmth, intuition and an attention to detail,” said Amy Curtis-McIntyre, CMO, Airbnb. “We love the world’s real travellers and this is an invitation to travel in a new way.”

The campaign has also rolled out across TV, in cinemas and online with media partners including Travel Channel, Afar, Gawker, Huffington Post, BBC, Dwell, Brit + Co and Lonely Planet.


Centara Hotels and Resorts Chooses Discover The World Marketing for its U.S and Canadian Sales

Centara Hotels & Resorts, the leading hotel operator in Thailand, has chosenDiscover the World Marketing for sales and marketing representation in the U.S. and Canada.

“We needed an established organization that could deliver broad distribution throughout the market, especially among the leisure (wholesale and retail) and MICE market segments,” said Chris Bailey, Centara Hotels & Resorts’ Senior Vice President of Sales and Marketing. “Centara also has a unique culture and business style, so finding a company that could embrace this was essential.  Discover ticked all the boxes in our search.”

“As we expand our portfolio of 67 properties and operations in six countries, we felt it was the appropriate time to invest in the North American market more directly,” added Bailey.  “Our five brands are four and five star luxury properties that are a good fit for this market.”

Jenny Adams, CEO of Discover the World Marketing, said, “Centara is a fast growing, industry friendly hospitality business, which sees the North American market as essential to support its continued growth. Centara already has an extensive range of wonderful locations, but plans further expansion into China, Africa and the Middle East in the near future. Discover is pleased to represent Centara and primed to deliver great results for this new client of ours.”


2nd World Research Summit for Tourism and Hospitality

The 2nd World Research Summit for Hospitality and Tourism will provide a timely and interactive international platform for academics and industry practitioners from diverse backgrounds and interests to meet, discuss and debate critical issues that will affect the future direction of hospitality and tourism research and practice. The Summit intends to promote mutual dialog, interaction and understanding of various stakeholders of hospitality and tourism research outputs, including academic researchers and scholars, industry professionals, and government/quasi-government officials. As such, in addition to academic research presentations, the Summit will feature key industry practitioners who will share and highlight industry trends and research gaps from a pragmatic and applied perspective.
Presentations and discussions will include, but are not limited to, the following themes/topics within the domain of hospitality and tourism:
Tourism Statistics and TSA
Policy, planning, and governance
Marketing, branding and management
Consumer behavior, decision making, experience and satisfaction
Sport tourism, festivals and events, lodging and MICE marketing and management
Competitiveness, sustainability and corporate social responsibility
Service excellence and service quality
Social media, emerging technologies and e-tourism
Human resources management and strategic leadership development
Innovation, creativity and change management website
Economics and forecasting
Education and training
Financial and performance management
Emerging research methods and methodologies
Other topics of contemporary significance in hospitality and tourism with a global focus

The Star Receives a Star Communications and PR Director

Travel and tourism industry professional Diane Glasson recently joined The Star as director of Communications and PR.

Glasson, who had been working at The Star as in a contract position of Acting Head of Public Relations, expressed her excitement at the new role and becoming a part of “the nest chapter of The Star’s journey.”

“The opportunity to join such a strong and passionate team and work for one of Sydney’s finest tourism offerings is an honour,” Glasson said. “2013 has been a year of significant milestones for The Star, with the opening of the Event Centre and the recent unveiling of Sky Terrace firmly cementing their position as Sydney’s premium entertainment destination in the eyes of Sydneysiders and international guests.”

Glasson’s resume includes working in senior communications roles with Destination NSW and Tourism Australia. In addition, Glasson has also worked on the development and public relations strategies on some of the country’s largest events, including VIVID Sydney, Sydney International Food Festival and The Oprah Winfrey Show visit, among others.

Jakki Temple, general manager sales and marketing, The Star, said that Glasson is a welcome addition to the team.

“We’re absolutely thrilled to have Diane joining the team. Her experience and her passion for Sydney and the Australian tourism industry makes her the perfect fit for The Star as we move into the next phase,” Temple said.


Eko Hotels Builds Signature with N2.5bn

An additional 171 suites, that is estimated to have cost N2.5 billion, has been added by the owners of the Eko Hotel & Suites to its existing 654 suites.

The new building called Eko Signature is close to the old Eko Hotel building and shares the same border with the popular Eko Convention Center.

The head of Sales and Marketing, Eko Hotel, Iyadunni Gbadebo, who conducted travel journalists round the property disclosed that the Eko Signature affords a brand new experience of sophistication.

“With a bold contemporary style and 171 exquisitely furnished 5 star suites, every detail has been designed and created to relax and indulge senses. Each room has an elegant yet modern setting, with a contemporary European touch.

It is tastefully designed and furnished with the professional executives and guests in mind as our suites embody elegance.”
Explaining that that Eko Hotels group consistof Eko Hotels, Eko Suites, Eko Gardens and Eko Signature, she said that Eko Signature recently started improving on existing facilities at the premises.

“The idea is to make Eko Hotels a one-stop hotel destination in Africa that can compete with similar establishments globally.
“We have 654 rooms available at Eko Hotels and with the 171 rooms added at Eko Signature to give us a total of 825 rooms and this will give us competitive edge over other hotels in Africa.”

She said that improvement of facilities was in line with customers’ demand and to meet up with the growing market.
“We are committed to delivering excellent services to customers and investing on unique products.

“Our objective is to take the hotel to the highest level. We believe in the future of the hotel and the Nigerian market,” she said.
Gbadebo said that aside from the new 171 rooms, the hotel had other facilities like a bar, six meeting rooms, butler service, room service, spa and library.

The director said that the workers were well trained to understand the business environment and to offer excellence services to guests.


Kempinski Ambience Hotel Delhi appoints Sunil Rawat as Director of F&B

European luxury brand Kempinski’s flagship hotel in India, Kempinski Ambience Hotel Delhi, announced the appointment of Sunil Rawat as the Director of F&B recently. In his new role, Rawat will overlook and ensure smoother operations of the specialty restaurants, bar and banquet events. He is responsible for concept creation, business plan and budgeting, staff recruitment and training, vendor development and marketing and F&B positioning. His operational responsibilities involve revenue generation, customer satisfaction, employee engagement and corporate compliance.

Formerly, Rawat has been associated with some of the best hotel brands. Before joining Kempinski Ambience Delhi, he worked for the Tangalooma Island Resort Moreton Island, Australia as F&B Manager. He started his hospitality career with a very distinguished name in the industry called The Oberoi Vanya Vilas, Ranthambore, Rajasthan. He then moved to Umaid Bhawan Palace (Luxury hotel of Taj Hotels, Resorts and Palaces) Jodhpur, Rajasthan and went on to work with Leela Kempinski Hotel & Residences, Gurgaon (Delhi NCR) as the Assistant F&B Manager. Rawat has dedicated more than a decade of his life to the Hospitality industry.


Volunteer Support is Key to Winter Games’ Success

March 2014 will long be remembered as a significant month in Fairbanks history, when more than 2,000 athletes, coaches and cultural delegates from nine contingents around the circumpolar north arrive in our community for eight days of athletic competition, cultural exhibition, and social interaction.

That’s when the Golden Heart City will proudly host the 2014 Arctic Winter Games. It’s hard to believe, but this event, which has been years in preparation and planning, is now less than 100 days away.

That’s not the most significant number though. The number that we are really focusing in on — and the number that we hope people in Fairbanks focus in on — is “2,500.” That is how many volunteers are needed to make the 2014 Arctic Winter Games a success.

A big number, yes, but if any community is capable of pulling it off, it’s Fairbanks. As a relatively new member of this community, I have been blown away by the energy and collaborative spirit that runs from the far corners of the borough, and comes together to make our northern home such a vibrant place to live and play.

We humbly invite you to share this enthusiasm for your community as a volunteer with the Fairbanks 2014 Arctic Winter Games. We are pleased to share that we have already seen tremendous support and enthusiasm for the games. Hundreds of people have already put in thousands of hours to organize these eight incredible days in March, but we still need you.

Whatever your interests, skills or availability may be, we can find a volunteer position for you. Volunteers are needed to help in numerous areas to include ceremony and event support, marketing and public relations, transportation, hospitality, security, scorekeeping, ticketing, food services and much more.

Volunteering comes with several benefits. Those who volunteered for the games in Fairbanks in 1982 and 1988 still rave about their experience today. People who volunteer for the 2014 games are getting a chance to be involved in something that Fairbanks won’t likely see again for another 20 or more years.

A big benefit comes from getting to meet and interact with the thousands of people coming to Fairbanks, in particular the international attendees. It’s an international spring break experience without having to leave home.

As a further enticement, volunteers who commit to 12 hours or more during the games receive an exclusive volunteer uniform to include a jacket and a shirt, a commemorative volunteer pin and an invitation to attend the post-games recognition party.

We’re also pleased to create Youth Volunteer (15-17) and Youth Champion (10-14) programs so that young people in the community get a chance to be a part of this historic event. And we encourage you to share the volunteer experience with your friends and co-workers through our Group Volunteer Program, which allows businesses, organizations and teams of 10 or more to volunteer together.

The Arctic Winter Games are a high-profile and multi-faceted event, which means that volunteering does require a small amount of paperwork and training (all games volunteers need to complete the online volunteer registration form at the link below by Dec. 31), but your time spent in this initial process directly results in a more positive volunteer experience for all.


Jin Jiang International Hotels Awarded For “Best Global Communications” By Pr Newswire

Jin Jiang International Hotels was honored with an award for “Best Global Communications” during the PRNA 2013 Summit held in Beijing by PR Newswire Asia, a renowned, premier global provider of multimedia platforms, providing commercial news distribution services across a large worldwide network. The event was attended by a number of key executives from the world of marketing and communications.

Jin Jiang International Hotels was acknowledged as an organization that has established a positive brand image through the consistent application of best practices for delivering news and marketing communications content abroad, and reaching full coverage through the broader targeting in countries and regions outside of China.

On receiving the award, Cinn Tan, Senior Vice President of Marketing & Sales stated, “I would like to congratulate my hardworking and dedicated marketing and communications teams at Jin Jiang International Hotels, who all greatly contributed to the winning of this prestigious communications award. This is the first time we have been awarded by this renowned global communications organization and we are all very proud. We are thrilled to see that all our hard work and efforts in bringing more exposure for our homegrown Chinese brand to the international markets, and improving our overall brand image abroad have been so positively acknowledged, particularly as there are no Jin Jiang branded hotels outside of China just yet.”

This year has been a successful one for Jin Jiang International Hotels, who have already been honored and recognized with a number of prestigious awards. This award underlines the company’s strong position as a leading national hotel brand in China, and highlights its continued commitment to working towards the building of a brand that is known both within China and internationally.


Accor Chooses Kenshoo for Social Marketing and Attribution Modelling

Hotel group Accor has signed a new deal with digital marketing agency Kenshoo to manage its social media advertising globally.

The extended agreement will also see Accor adopt Kenshoo SmartPath for dynamic conversion attribution modelling.

This analyses the contribution of different digital marketing channels on hotel bookings so the firm can optimise advertising spend.

Accor brands include Ibis, Novotel, Mercure, Sofitel, Pullman, MGallery, Adagio and HotelF1, and it operates over 3,500 hotels in 92 countries.

The company already uses Kenshoo Search for managing global paid search advertising campaigns and claims to have seen an increase of 149% in revenues year on year.

Daniel Morgan, head of search engine marketing at Accor, said: “We’ve been using Kenshoo Search since 2011 and have seen impressive results and massive increases in revenues.

“We’ve been optimising paid search spend using a combination of our own and Kenshoo’s attribution tracking technology, which gave us interesting insights, such as the fact that people who’ve viewed our ads are also more likely to go on and book hotel rooms when they subsequently see Accor in emails, maps, or on affiliate sites.

“We’re now starting to use Kenshoo Social to manage social ad campaigns and Kenshoo SmartPath to help us optimise our digital marketing spend even better by accounting for how different channels like search, social, and email influence bookings.”

Morgan added: “Tracking the effect of our social advertising – whether it directly or indirectly results in bookings – in combination with other channels such as search and email is extremely important to us.

“Kenshoo Social, in combination with Kenshoo SmartPath, will give us an accurate way of doing this and making best use of our spend.”

Yossi Synett, director of analytics at Kenshoo, said: “Kenshoo SmartPath gives Accor a high level of accuracy in the way it measures the impact of different interactions when somebody books a hotel room through a cross-channel conversion path.

“For example, our sophisticated mathematical modelling process takes account of issues such as customer loyalty – has the user already stayed at an Accor hotel and does this affect the value assigned to a search or social ad when they book again?

“Another factor is causality – does someone click on an Accor search ad because they have already viewed a Facebook ad and, if so, how does this reflect on the value to be assigned to these interactions if it leads to a hotel booking? SmartPath answers these questions in real-time and Kenshoo updates bids accordingly.”

Rob Coyne, Kenshoo EMEA managing director, added: “It’s very satisfying when customers such as Accor are driven to invest further in Kenshoo technology after seeing real benefits from the products they are already using.

“It shows the value we’re continuing to deliver and is a testament to our focus on client excellence. Accor is quite an innovative company and Dan and his team are highly-regarded partners helping drive the Kenshoo platform forward.”


New Library Hotel Collection Websites by WIHP Win Bronze Adrian Award

Last year, in June, HKHotels set out to rebrand Library Hotel Collection, a brand repositioning move in anticipation of two new properties that will open in the next three years. The boutique hotel group has also aligned its corporate identity to reflect the change, including logo, and web identity.

To convey their novel approach to hospitality, Library Hotel Collection have employed hotel marketing agency WIHP to redesign the websites for the group and its four existing hotels: Moroccan-themed Casablanca Hotel; the iconic Library Hotel at Madison and East 41st Street in New York, which inspired the new name of the group; romantic retreat Hotel Elysee; and the urban, sophisticated Hotel Giraffe at Park Avenue South.

All websites were built on WIHP’s Convert, an industry-acclaimed content management and website building platform that features streamlined navigation; state-of-the-art, high-definition image galleries; and user-centric design. WIHP developed a solution that integrates engaging content while keeping the user experience intuitive, in an eye-catching presentation that increased direct bookings. WIHP also improved organic traffic using a high emotional impact site containing mainly large high-res visuals, but also integrated ROI-boosting SEO elements.

Over 1,200 entries were submitted this year to the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards. The new Library Hotel Collection websites designed by WIHP were deemed to be exceptional by experts in hospitality, travel, tourism and media. The hotel collection received Bronze, and will be honored at the HSMAI Adrian Awards Dinner Reception and Gala on Monday, February 24, 2014 at the New York Marriot Marquis.