How to Change your Facebook Profile Page to a Hospitality Business Page

We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans). The story of a business creating a profile, accumulating a large following of friends, and getting stuck in a pickle once they realized they needed to update to a Facebook business page is all too common.

Here are the easy steps to migrate a Facebook profile to Facebook page:

  1. First thing to do is backup your current profile. This is VERY IMPORTANT! Facebook will download all your wall posts, friends, pictures, events, profile info, etc. and zip it up into a large file. The process takes Facebook about 1 hour to run, depending on the wealth of data you have stored on your Facebook account. To run a backup, click on account -> settings -> download your information.
  2. Once you have received an email from Facebook with your .zip file of stored information, follow this link to the main migration page.
  3. Select your business type from the six possible options and fill out the short information prompts (company type, address, phone number) and hit “Get Started.”
  4. You will then be directed to your new business page. You will notice that your profile image will be imported from your previous profile but your fan total will be listed as “0”. Don’t worry, when you refresh your page, you will see the number quickly rise to your pre-existing fan/friend base.

That’s it! The important thing to note is that hardly any of your prior information will be transferred over to the new business page. Your wall will be blank, your information tab will be very bare, and you will not have any photos or albums. This is where the Facebook backup comes into play. Simply reload your images and info (from the zip file) to the appropriate tabs. Your defined Facebook url (ex. www.Facebook.com/samplepage) will remain intact through the transfer, which is huge for businesses that may be linking to the Facebook page through existing paid online advertising campaigns, blog posts, websites, etc.

Source: www.hospitalitynet.org

Reporter: Phoebe

Filed Under: Marketing

Tags:

About the Author:

RSSComments (2)

Leave a Reply | Trackback URL

  1. Richa Raja Rai says:

    Social media, considering Facebook in this case, acts as a strong marketing tool for most business in recent days. Knowing that millions, billions of people everyday have access to Facebook, companies use it as a means to update their activities and other events happening internally for their customers. And now, even individuals want to turn their own personal profile to that of their business image, from friends to fans. Fascinating!
    Richa D2

  2. Krisztina Nemeth says:

    It is a very useful article. Nowdays lots of people have facebook, they share comments, 
    photos and also event invitations.Usually they do not care about the consequences. 
    If they apply for a job the Human Resourse Manager will check the social media, 
    to get more information about the applicant, they analyse the facebook profile. It 
    is the most easiest way to decide about the interview. Yes or no.Just a party picture and the job is gone.
    If you want to be professional take care about your facebook. 

    Krisztina Nemeth

Read previous post:
Social media ‘disconnect’ in F&B sector

The Middle Eastern F&B sector is not moving quickly enough to keep up with the way people are using social...

Close