With the growing number of social media options like Twitter, Facebook, TripAdvisor etc. in the hospitality industry, how much time and resource should one allocate to brand building?

To make a solid presence in the hospitality market, one needs to be active as online marketing and social media channels. Guests have become tech savvy and they tend to research a hotel online before booking the rooms. A negative review or experience can easily destroy the reputation of a hotel.

It is quite a task to monitor all the social media channels for small and mid-sized hotels and any negligence of the reviews can cause serious damage to the hotel.

So how does one go about identifying the best practices to adopt to get the maximum value from this medium as well as manage online reputations?

Watch the Webinar on where guest speaker Avijit Arya, CEO at Internet Moguls discusses and gives pointers on how Hospitality businesses can effectively leverage Online Marketing and Social Media Channels for boosting business. He is a globally renowned speaker, writer, columnist on social media and online reputation management.

Source: http://www.whatech.com/