All Entries Tagged With: "Marketing"
Coke Puts Consumers’ Names on Pack
Coca-Cola is launching its “biggest ever” summer campaign, replacing its branding with 150 of the UK’s most popular names across 100 million packs, as it looks to reverse a period of slow sales growth and drive positive uplift in to brand perception.
The personalised packs – which appear on individual 375ml and 500ml PET bottles of [...]
Study on the Relationship of Spanish Consumers with Retail Brands
The Spanish 89% of the retail brands consumed mainly encouraged by the price (93% of respondents) and the opinion, in 70% of cases that have equal or greater quality than the leading brands. These are some of the results that emerge from the latest barometer sector by consultancy Grayling in Spain.
Analysis data show that the [...]
How does TripAdvisor Rankings Translate Into Room Nights?
TripAdvisor rankings are based on their own metric called “The Popularity Index,” a proprietary algorithm that determines rankings based on the quantity, quality and frequency of reviews for any given property. But how, exactly does ranking translate to room nights?
We’ve known for some time that even a small change in TripAdvisor ranking can have a [...]
The End of The Luxury Market?
A very interesting article was recently released by Bloomberg News, about the trends in hotel development that we are currently experiencing.
The report said that US hotel developers are investing less in luxury properties, as the cost of providing high-end amenities rises and profit margins shrink. According to STR, the RevPAR at luxury properties was $202 [...]
Kiteboarding in South Africa: Chasing The Wind of the Western Cape
Evolution of Kiteboarding
Thrill-junkies gravitate towards kiteboarding (also known as ‘kitesurfing’) – it’s a common testing-ground for windsurfers, pilots and wakeboarders, with surfers (primarily male ones) swelling Kite school attendance figures in recent years, although it’s also increasingly the practice of women, casual travelers, traveling businessmen and even entire families.
The average age of students is around [...]
Europe’s 8 Best Bike Rides: Pedal Power Up!
In honour of great British Olympian Sir Chris Hoy, who retired last week, Skyscanner’s champion cyclist Rachel Armitage hand-picks her eight favourite cycle routes, suitable for varying abilities, from beginners to winners.
Easy rider: bike routes for casual cyclists
1. Loire Valley, France – bike and wine tour
Difficulty: 2/10
For the casual cyclist wanting to soak up the sun and [...]
ATM Highlights Next Decade of Opportunity for Region
UAE, Oman, Qatar and Saudi Arabia are leading the race for tourist revenue growth with positive outlook for the industry as governments use tourism as major anchor for economic diversification
Arabian Travel Market 2013 will look toward this future as it opens to celebrate its 20th edition and welcome over 2,500 exhibitors from 87 countries in [...]
How A&W Restaurants Grabs Facebook Fans With Fake News
If you’d like to grab some attention for yourbusiness on social media, A&W Restaurants is currently providing a training manual on a fun-filled way to do it.
The venerable, nearly century-old chain has refreshed its brand for young customers with witty social-media campaigns that rely on humor, self-created insults, and obvious fakery featuring its revived ’70s [...]
Hangzhou Launches Global Tourism Campaign
In an unprecedented move to allow international tourists to travel freely throughout the city, Hangzhou, capital of the Zhejiang Province in China, has facilitated an “open door policy” and has launched a new campaign to promote tourism around the world, including the United States, according to Li Hong, director of Hangzhou Tourism Commission. Hangzhou [...]
Raffles Dubai Reveals Luxury Floor
Raffles Dubai has announced the launch of its luxury Dubai Floor, a residential sanctuary on level 14 of the property, which will play host to private screenings, weddings and functions.
Spread over 2,000sq m, the floor is accessed via its own private elevator, offers 24 hour check-in, a private limousine service with a dedicated chauffer, customised [...]