Softscribe Inc., an award winning Atlanta-based technology public relations firm, will attend the 7th annual Hotel Data Conference, August 4 to 6, at the new Omni Nashville Hotel. A group of Softscribe Inc.’s best-in-class technology company clients will exhibit.

“For technology suppliers that sell to the hospitality industry, the summer is bookended by two conferences: HITEC and the Hotel Data Conference,” said Julie Keyser-Squires, CEO of Softscribe Inc. “HITEC is in the rearview mirror, but the Hotel Data Conference starts next week. I always value its ‘small is beautiful’ format. The conference is an opportunity to meet and talk with high level hoteliers in hallways, or outside the plenary sessions. This helps me learn which emerging trends and concerns are top of mind for top operators. I find it invaluable.”

“About a third of the traveling public operates out of the palm of their hand,” Squires said. “Hoteliers want to know how to improve the guest’s experience; how to make more revenue per guest, and especially how to increase profits. Hotel Data Conference showcases solutions to all these questions, and more.”

Squires reports that Millennial guests drive today’s new operating processes, design standards, and security measures.

“66% of U.S. hotel guests are between the ages of 18 and 48. The bulk of these – 33% – are called Millennials or Gen Y. They are between the ages of 24 and 36*, and operate out of the palm of their hand,” Squires explained. “Tech solutions that deliver a superior guest experience – one or two people at a time, multiplied by 1,000 – are winners.”

Source: http://www.hospitalitynet.org/news/4071235.html