A Swedish drinks company has launched a new line of organic, non-alcoholic juice drinks featuring a hot chilli kick.

Caliente is made from natural ingredients, juice concentrates and extracts, and is available in two different flavours: lime, ginger and chilli; plus cranberry, pomegranate and chilli. The drink contains the chilli extract capsaicin, which triggers the release of endorphins to offer consumers “a natural kick”; not only does it taste good, the brand said, but it makes you feel good too.

Bringing consumers “a totally new drinking experience”, the organic line is free from artificial additives, preservatives and E-numbers.

The Caliente brand is confident, authentic and uncompromising. It seeks to reach out to “life-fulfilling young at hearts” in urban centres around the world, who, like the brand, are passionate about their health and the world in which they live. Based in Malmö, it is the brainchild of Thomas Adner.

And Adner, who has previous industry experience with Tetra Pak and Procter & Gamble, told FoodBev that the drink can be the perfect premium drink to offer adults an alternative to alcohol.

He said: “Whether you’re having dinner or partying, this juice drink will keep you in a good mood. While the demand for non-alcoholic drinks is a strong trend in many parts of the world, most of the current alternatives fail in delivering products that fulfil the consumers’ needs, being either unhealthy, boring or bad copies of originals.

“That’s where Caliente comes in. We’re meeting this need, delivering an all-natural juice drink with a punch – perfect to sip on instead of alcohol. The punch is created by a chilli extract called capsaicin, which triggers the release of endorphins. It gives you a natural kick and rewards your brain. Plus, you won’t get a headache by drinking it. And you can drive home afterwards.”

The innovative drinks concept has entered three separate categories at the World Beverage Innovation Awards 2015, which are to be presented at BrauBeviale in Germany on 11 November.

It’s not the only drinks brand in recent months to launch with a hot claim: in September, Claire Phoenix reported back from Drinkpreneur Live, where she met the co-founders of drinks brand Nix&Kix. Fruity drinks with cayenne pepper, they contain less than 80 calories per bottle and are named to reflect the fact that they have nothing artificial added, and pack a spicy kick.

Source: http://www.foodbev.com/news/caliente-launches-line-of-juice-drinks-with-chilli-extract/