Airline boarding passes leaning toward mobile devices

Over 1.5 billion or one in every three boarding passes will be delivered via mobile by 2019, almost double the 745 million boarding passes estimated to be delivered this year, according to Juniper Research.

The research firm notes that mobile boarding passes are increasingly used by frequent flyers, but less used by leisure passengers who are less likely to be familiar with the technology.

In a new report, Juniper Research found that the majority of airlines have implemented boarding passes via apps, and the industry is witnessing rapid adoption in markets such as the United States, Far East and Europe.

Some of the early adopting airlines are recording double-digit growth for boarding passes delivered via mobile.

However, the success of mobile barcode boarding pass adoption has meant that the transition to NFC will be delayed.

“The ultimate position that NFC can reach in the airline industry is ‘the extinction of the boarding pass’ whereby boarding pass, baggage tickets and identity information can be stored on the phone and simply accessed using NFC readers,” report author Nitin Bhas said.

“However, this transition will not only be delayed by the success of barcode but there is the need to gain agreement and investment from airlines and airports around the world,” added. Bhas.

The study also found that the metro/bus sector will dominate mobile ticketing transaction volumes due to the relative frequency of consumer purchase.

Also, metro/bus NFC-ticketing is expected to gain traction in the medium term in critical markets such as Europe and Asia as gating infrastructure is upgraded.

Source: http://enterpriseinnovation.net/article/airline-boarding-passes-leaning-toward-mobile-devices-1532752386

Filed Under: MarketingTechnology

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