Vantage Hotels has formed a strategic alliance with Jonathan Byrd’s Racing that will place Lexington^® by Vantage and Americas Best Value Inn^® logos on team cars in over 200 races this year, including the Indianapolis 500.Vantage, which also includes Canadas Best Value Inn^®, Signature Inn^®, Jameson Inn^®, and Country Hearth Inn & Suites^®, is a top 10 global hotel company with over 1,200 hotels worldwide, from economy to upscale.

Among the numerous marketing and promotional opportunities that will generate an estimated 50 million impressions for Vantage’s brands, the Lexington logo will appear on driver Bryan Clauson’s car during the Indianapolis 500 in May, on Conor Daly’s car in all other IndyCar Series events, and on Clauson’s car during five Silver Crown races that he participates in. Clauson’s car will have an ABVI logo when he takes part in Sprint and Midget races.

“David (Byrd) and Bryan came out to our annual Conference in December to spend some time getting to know our hotel owners and to better understand Vantage’s unique business model and our innovative marketing strategies. Our owners were very excited to learn about the promotional opportunities Jonathan Byrd’s Racing and Vantage have planned for the current racing season and beyond. Vantage was recognized as the fastest-growing hotel company and Jonathan Byrd’s Racing is (hopefully!) the fastest moving – it’s a perfect match,” said Vantage Hotels Founder, President & CEO Roger Bloss.

“Because our family has been in the hotel business for nearly 20 years, it has been a long-held goal to add a visionary and enthusiastic lodging company to our racing program,” said Team principal David Byrd. “The addition of Vantage Hotels and the whole of the Vantage Hospitality Group to our team is an exciting and important step for Jonathan Byrd’s Racing, the Jonathan Byrd’s Hospitality & Restaurant Group, and the Byrd Hotel Group. We’re looking forward to working with Roger and the entire team at Vantage and introducing our great racing fans to their hotels throughout North America.”

Source: http://www.hospitalitynet.org/news/global/154000320/4074821.html