Visit Florida launches hospitality training program

With officials expecting Florida’s tourism number projections to grow to 127 million visitors by 2020, the state’s chief tourism marketing agency is launching a new training and certification program aimed at the state’s hospitality employees.

Visit Florida says the new training curriculum is aimed at strengthening and growing guest satisfaction in all Florida markets and driving repeat visits through a variety of industry-specific topics. Executives estimate an additional 315,000 hospitality jobs will be added in the next six years to support the tourism industry.

The Florida Restaurant and Lodging Association will present the online curriculum modules starting Nov. 1.

Topics will focus on increasing employees’ knowledge of tourism in Florida, understanding visitor diversity and differences in communications, creating positive personal interactions with guests, and the reinforcing the importance of tourism to Florida’s economy.

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